Tool Marketing · ToolMarketing
Customers ignore ads. A tool that solves their problem, they use.
Marttenzi builds tools that interact with your customers and sell your service.
The concept
Usefulness instead of advertising.
Tool Marketing is the method created by Diego Martinez, Marttenzi's founder. At its core is a tool customers use because it solves something for them.
- 01
Solves
The tool answers a real customer question before they talk to you.
- 02
Engages
The customer chooses, answers and gets a result. Every use shows what they need.
- 03
Sells
At the end, the next step is natural: messaging the shop on WhatsApp.
Where Marttenzi applies it
Marttenzi sells this way itself.
Before offering it, Marttenzi uses the method in its own tools.
- 01
Diagnostic tool
The shop answers a few questions and sees what's blocking quote requests. The result leads to a conversation with Marttenzi.
- 02
Marttenzi Studio
A prompt engine to create posts and images with AI. Users get to know Marttenzi through what it delivers.
The service
Marttenzi builds your shop's tool.
- 01
Find the customer's question
Which question your customer asks before requesting a quote.
- 02
Build the tool
A simple mobile tool that answers that question.
- 03
Lead to WhatsApp
The result ends in your inbox, with the customer's context.
- 04
Track usage
How many people used it and how many became contacts.
- 05
Connect to Google and ads
The tool goes into your profile, page and campaigns.
- 06
Improve with usage
What customers answer shows what to adjust in the tool and the offer.
Next step
A tool that serves, engages and sells for your shop.
Tell us the question your customers always ask. We'll show how it becomes a tool.
FAQ
Common questions
What is Tool Marketing?
It's the method of using a useful tool as a marketing channel. Instead of asking for attention, the brand delivers something that solves a real problem, and the sale follows. It's also called ToolMarketing.
Who created the method?
Diego Martinez, founder of Marttenzi. Marttenzi is where the method is applied in practice.
Does it work for a small shop?
Yes. The tool doesn't need to be big: it needs to answer a real customer question and lead them to you.
Does it replace Google and ads?
No. The tool works alongside them: Google and ads bring the customer, and the tool engages them all the way to the quote request.
Where can I learn more about the method?
In the book "Marketing de Ferramenta: uma nova estratégia baseada em ferramentas de valor recorrente" by Diego Martinez (ISBN 978-6598960001), available on Amazon. The method is also published as a paper on Zenodo (DOI 10.5281/zenodo.15165196).
Still have questions? Talk to us.
Tell us how your shop gets customers today. We reply on WhatsApp.